Interview with Nina Bakery

Interview with Nina Bakery

Date of interview: 20 January 2018

Place of interview: Nina Bakery

                               No. 9, Ground Floor, Jalan Sommerville, 97000 Bintulu, Sarawak.

Based on this interview with Nina Bakery, generally the market for pastry business in Bintulu community is quite small, as in the market pastry such as multi-flavour bread or variety type of bread is not that big since Bintulu community prefer more to white bread product or commonly known as sandwich bread.

Since, there is a lot of street vendors within Bintulu community, so these street vendors prefer to buy plain bread for their business. Nina Bakery sold almost 200 pack of sandwich bread per day just for the street vendors bread supply.

To make it short, Nina Bakery started its business from home and from there, they expand their business and rent a shop lot. For dry material supply as in material for bread they get from nearby wholesaler.

This are some of Nina Bakery inventory:

This are some of the multi-flavour bread.

This bread is speacially made for roti John

This are hot bun inventory

Burger bread.

As you can see, all the product has different way of packaging. They use customize  plastic wrap that they get and order from plastic company in Miri. Each packaging has Nina Bakery's brand label and type or name of bread written on the plastic wrap.

For each inventory has its specific place of display. For example the hot bun, they place it near the front door so that customers can see and smell the aroma of the hot bun.

Nina's target market are street vendors, since there is night market at Bintulu some street vendors get their bread supply from Nina Bakery because it is near to the night market. Order from street vendors for their business supply could reach 150 pack of bread or more and they usually get the long bread for roti John  and burger bread. Not only order from street vendors but some walk-in customer also bought the bread.

What makes Nina Bakery special and one of the kind bakery is they were the first bakery to apply for Sijil Halal. From there other bakery started to follow and that makes the Muslims community in Bintulu has their own halal bread supply because before this there is no halal bread supply for the community.

Although the shop itself does not have much walk-in customer but still the business go on as usual because of the fix customers and the Muslims community in Bintulu.

Nina Bakery also supply their bread at Universiti Putra Malaysia Kampus Bintulu, Sarawak (UPMKB) itself and other mart and gas station for further inventory sale. The supply for each places are different, for example Nina Bakery send their bread supply once a week in UPMKB.

From these interview, we could conclude that different community has different preferable on house inventory or food supply and that surrounding can influence the market for any businesses.

Written by: Evita Mazuin S24419

Publish by: Nurul Afiqah (S23764), Nur Akidah (S24401), Evita Mazuin (S24419), Nur Amalina (S25086), Nur Haiza (S24490), Syaza Nurul Shifa (S25103)